BBC America
By providing a strong brand identity, the client’s persona is reflected in this playful yet sophisticated environment for BBC America designed by The Switzer Group. A visual style which reflected the client's image of play, joy and sophistication, Trompe l’oeil and single color/patterned rooms were employed to convey modernity with a touch of surrealism. A pastel color palette was used to designate each conference room, providing each their own color identity. The space includes reception, both large and small conference rooms, a café, a wellness room and President’s office.
Project Details
Location: NYC
Project Size: 22,000 sqft
Architect: The Switzer Group
